MCP Changelog
Notable changes to the Bitly MCP Server.
| Release Date | Summary |
|---|---|
| August 2026 | Added an agentic_traffic dataset to get_group_analytics reporting a group's 90-day total of clicks from AI agents and assistants. |
| August 2026 | Renamed the link, QR Code, analytics, and account-management tools with a bitly_ prefix so agents discover them more reliably (for example, create_short_link is now bitly_create_short_link); the link-expansion tool was also renamed to bitly_get_link_destination. Improved tool descriptions to help agents choose the right tool. Update any hardcoded tool names. |
| August 2026 | Consolidated the 32 per-endpoint analytics tools into three: bitly_get_link_analytics, bitly_get_group_analytics, and bitly_get_qr_code_analytics. Each takes a dimension selecting the report (facet breakdowns or over_time; the link and QR Code tools also support summary, while the group tool supports top and has no group-level summary); the group tool also takes a dataset (clicks, engagements, or qr_scans). The replaced tool names (e.g. link_metrics, link_countries, get_qr_scan_summary) no longer exist. |
| June 2026 | Added a tool to retrieve a group's preferences, including its default domain for link creation. |
| April 2026 | Clarified device tool descriptions to distinguish device operating system from device form factor. |
| March 2026 | Added a tool to create a short link and a QR Code in a single step. |
| February 2026 | Added tools for time-series and summary engagement metrics on a single link. |
| January 2026 | Added tools to bulk-create short links and QR Codes from a .CSV or .XLSX file. Updated short link creation to support custom back-halves on new and existing links. |
| December 2025 | Added OAuth 2.1 with Dynamic Client Registration (DCR) for secure authentication. All MCP endpoints now require authentication. Added QR Code appearance customization (foreground/background colors, gradients, frame, pips) to QR Code creation and update. |
| October 2025 | Added six QR Code scan metrics tools for analyzing QR Code performance. |
| August 2025 | Initial release of the Bitly MCP Server with core link management, analytics, and QR Code tools. |