Rate Limiting

Bitly institutes per-month, per-hour, per-minute, per-user, and per-IP rate limits for each API method.

Here are the rate limits for our most popular API method, /v3/shorten:

  • 10,000 new Bitlinks created per month
  • 1,000 calls per hour
  • 100 calls per minute

Other API methods have different rate limits for calls per minute and hour.

While rate limits exist, default limits are more than sufficient for most API usage. To increase your rate limit, please contact sales at volume@bitly.com.

Please note that some API rate limits reset once each hour. If you are experiencing rate limiting errors, please wait 60 minutes to resume making API calls.

To avoid common causes of rate limiting issues, please read our Best Practices.

High-volume users

If you're a high-volume user of the Bitly API, please contact us at volume@bitly.com to discuss your options.

When contacting Bitly support include a description of how you are using the Bitly API, which API endpoints you are using, an estimate of current request volumes for a 24 hour period, and the email associated with your Bitly account.